• Indentity and Contact details (such as name, email, telephone number and shipping, billing address)
• Login and account information (such as username and password)
• Payment or credit card information
• Images, photos and videos
• Personal preferences (such as your wish list as well as marketing and cookie preferences)
• Electronic identification data (Internet Protocol (IP) address, username, password, cookies, device identification data such as type, MAC address, browser and Operating System)
• Location data (such as General location based on Internet Protocol address, geolocation from your mobile device)
• Personal characteristics (such as date of birth, age, gender)
• Lifestyle data and preferences such as leisure activities and interest

We collect the information in following ways:

We ask you for certain Personal Data that we need in order to provide you the products or services you request. For example, when you make purchases, contact our Customer Service, request to receive communications, create an account, participate in our events or contests, or interact with our Sites or our Shops.

When interacting with our Sites and Apps, Personal Data is automatically collected and shared with Horze by the technology platforms providing the experience. For example, your web browser or mobile device may share certain Personal Data with Horze as those devices interact with Horze’s Sites or Apps. More information about these practices is included in our Cookie Policy.

To Deliver and fulfil your Purchases and other Services You Request

When you use our Sites and Apps, we will use your Personal Data to provide the product or service you have selected. For example, if you make a purchase on Horze website, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you reach out to our Customer Service, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

In many cases, to use particular features within our Sites, and services you may need to provide Horze with additional Personal Data or additional consent to use particular Personal Data in a certain way.

The legal basis for processing this Personal Data is the purchase contract with its terms and conditions.

To Communicate Information about our Products, Services, Events and Promotions

If you are an existing customer of Horze (for example, if you have placed an order with us), we may use the email address provided to send you marketing communications about similar Horze products or services, unless you have opted-out. In other cases, we ask for your consent to send you marketing information about Horze’s products, services, events and promotions. We use the information that you provide to us as well as information from other Horze products or services - such as your use of Horze’s Sites and Apps, your visits to or purchases made in Horze Shops, your participation in Horze events and contests (possibly through other Horze affiliates) - to personalize communications on products and services that may be interesting for you.

The legal basis for processing this Personal Data is your consent and our legitimate interest to provide information, news and offers.

To Operate, Improve and Maintain our Business, Products and Services

We use the Personal Data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, auditing and other internal functions. As another example, we use Personal Data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps. See more information about automatic profiling in our Cookie policy.

The legal basis for processing this Personal Data is a legitimate interest.

To Protect Our or Others' Rights, Property or Safety

Based on legitimate interest, we may also use Personal Data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal uses and violations of our Terms of Use and to comply with court orders, governmental request or applicable law.

For General Research and Analysis Purposes

We use Personal Data about how our visitors use our Sites, Apps and Services to understand customer behavior or preferences. For example, we may gather and analyze information about site search to better understand how to optimize our product offering and customer experience to our customers and site visitors.

Other Purposes

We may also use your Personal Data in other ways, but we will provide specific notice at the time of collection and obtain your consent where necessary. In these cases the legal basis for processing your Personal Data is based on your consent or our legitimate interest.

If you have received any unauthorized or inappropriate advertisement or other marketing through our products and/or services, we ask you to contact privacy@horze.com.

Parental consent

If you are below 16 years old and using our services, please make sure that your parents approve the processing of your Personal Data.

If you believe that we might have any information from or about a child under the age that requires parental consent, without a parental consent, please contact us at privacy@horze.com.

Withdrawal of consent

You can withdraw your consent at any time. We will comply with such request unless there is another legitimate ground to process the Personal Data.

For email marketing you can withdraw your consent using the unsubscribe link provided in all emails or by logging in on "My account" page on our webshop and change your marketing preferences from there.

For Cookie consent: Please read our cookie policy.

You can contact privacy@horze.com for all other requests related to withdrawal of consent.

The retention periods depend on the purpose of the processing and type of the information.

Personal Data and retention periods are listed in the table below:

Horze only uses top professional third-party partners and systems that comply to the EU data protection regulations. Furthermore, Horze has signed a data protection agreement with each of them to ensure they do not misuse any of our customers Personal Data.

Some third party service providers, e.g. payment providers, are under goverment regulations and have strict guidelines for information we have to give them for your purchase related transactions. When you leave the shop at our web-site or get directed to third-party website or App, you are no longer governed by this privacy notice and our terms and conditions.

Horze is transferring Personal Data to the following Data Recipients:

In addition we are using consultants and contractors from different companies (such as Northern Logistics) working under our supervision for processing the Personal Data on behalf of us. We have signed and NDA/DPA with these companies to ensure your Personal Data is protected.

We may share your information in connection with any merge, sale of our assets, or a financing or acquisition of all or a portion of our business.

In exceptional cases, Personal Data may be disclosed to third parties if required under any applicable law or regulation or order by competent authorities, and to investigate possible infringing use of the products and services as well as to guarantee the safety of the products and services.

You have the right to obtain information from us regarding your Personal Data that we process. You have the right to have corrected and/or removed any incorrect, incomplete, outdated, or unnecessary Personal Data.

Right to object and restriction of processing

You have the right to object to certain types of processing of your Personal Data, including direct marketing, if such data are processed for other purposes than purposes necessary for delivering the products and/or services to you or for compliance with a legal obligation.

You have the right to object to any further processing of your Personal Data after prior given consent. If you object to the further processing of your Personal Data, this may lead to fewer possibilities to use products and/or services.

You have the right to request us to restrict processing of your Personal Data. This may however lead to limited possibilities to use our products and services.

Right to erasure

You have the right to ask us to delete your Personal Data that we process. We will comply with such request unless we have a legitimate ground to not delete the data.

After the data has been deleted, we may not immediately be able to delete all residual copies from our active servers and backup systems. Such copies shall be deleted as soon as reasonably possible.

Right to data portability

You have the right to receive Personal Data provided by you to us, in a structured, commonly used format. You have the right to transmit the Personal Data to another controller. You can also have the Personal Data transmitted directly to another controller, if technically feasible.

Objecting to direct marketing and withdrawal of consent

You can deny any direct marketing and withdraw your consent regarding electronic direct marketing. You can always withdraw any other consent including parental consent. See separate chapter on Consent.

How to use the rights

These rights can be used by updating your preferences on the My Account page or by sending an e-mail to us on privacy@horze.com, including the following information: name, phone number, email address, user id and details of the products and services you have used. We may request additional information necessary to confirm your identity. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.

Right to lodge a complaint with the supervisory authority

In case you consider our processing activities of your Personal Data to be inconsistent with the General Data Protection Regulation (GDPR) (EU) 2016/679, you have the right to complain to the data protection supervisory authorities.

Contact information of the applicable supervisory authority (Data Protection Ombudsman) can be found here: https://tietosuoja.fi/en/our-data-protection-policy